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PRESS RELEASE: Farmer-Owned Traceable Coffee Technology Creates Direct Relationship between Coffee Drinkers and Farmers

The technology is easy to use, right in the grocery aisle or at home at the computer. Consumers enter a code from their Traceable Coffee package into TraceableCoffee.org or use their mobile smart phone to scan the quick response barcode on the package, right in the grocery aisle. Each of the over 100 farmers in the program has a unique digital ID number corresponding to the package codes. Users get immediate information about the farmer who grew the coffee, including high quality videos and images by renowned photographer Olaf Hammelburg. Google maps show users the exact GPS location of each small farm, and a virtual tip jar lets consumers leave a tip. Full Article

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